Utility Solutions

Industry: Engineering

Journey of Brand Development: Utility Solutions is a dynamic company specializing in innovative industrial solutions and services.

Showcase - Website

OBJECTIVE

To develop a website for Utility Solutions, a multi-brand dealer offering industrial solutions, with a focus on clarity, structure and ease of navigation.

CHALLENGES

One of the key challenges was to segregate products and services in a way that felt intuitive and easy to navigate for users. The content needed to be categorized both by brand and by product type without overwhelming visitors. Additionally, the homepage had to immediately convey that the company is a comprehensive, one-stop solution for industrial services—a message often difficult to communicate clearly in just a few lines or visuals. Another complexity arose from their existing adherence to Atlas Copco’s brand guidelines, as they are a dealer for Atlas Copco alongside four other brands. The website had to effectively showcase these multiple partnerships without compromising the company’s own brand identity and originality. Crafting a clear information architecture and seamless content flow was essential to help visitors quickly understand the full range of the company’s offerings.

SOLUTIONS

We built a clean, structured website layout that allowed users to explore the products both by category and by brand, providing multiple intuitive pathways to the same information. The homepage hero section was designed with a bold, concise message and supporting visuals that positioned Utility as a central hub for industrial needs. The overall flow of the website was carefully mapped out to maintain clarity, hierarchy, and a strong brand narrative, resulting in a digital presence that is both informative and accessible.

Tags: Website Design, UX Structure, Multi-Brand Navigation

Timeline: 30 days

Check the website here!

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Utility Solutions

OBJECTIVE

CHALLENGES

SOLUTIONS

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